New Gods Release Debut Album Beloved

NEW GODS

HYPNOTIC, HYPNAGOGIC

DEBUT LP

BELOVED

OUT TODAY

Emerging from Melbourne, NEW GODS have justified their ironic band name in an entirely un-ironic way.  Their debut LP Beloved takes the best of 90s indie rock gods like Pavement and the Pixies, filtering it through the studio wizardry of Dave Fridmann and the tape-warp hallmarks of hypnagogic pop.  The result is truly unique.  Thematically coherent as it explores vast sonic territory, Beloved is a welcome left-field contender for the best album of the year.

EXPERIENCE BELOVED HERE

This is one of those groups that for me you would have to be in the mood for.  This isn’t one you would rock out to by any means.  This is one that you would put in on a lazy day or hazy day when the weather is dreary.  The group has a good sound, but in some songs the lead singer gets lost in the music and becomes muddy so you can’t quite understand him.  The interface above that they have with the release is really cool for us older listener’s (giving us a little feel of nostalgia).  I’m not sure if today’s crowd, unless they are into music, will appreciate the cassette reference.  The gallery is also a nice touch to give listeners a different experience.

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Along with Dom Byrne, New Gods feature Adrian Beltrame, Richard Bradbeer of Eagle and The Worm, Dale Packard from Ground Components, and drummer Sam Raines.