Another example of how anime and manga characters are being used in everyday life in Japan. Totalsoft, an insurance company in Japan, is using Moe characters on their new website. The site is primarily aimed at men in their 20’s and 30’s to teach them about insurance….What insurance is and the different types of insurance. The characters used were designed by Wataru Kikuchi.
http://www.animenewsnetwork.com/interest/2011-07-19/insurance-explained-with-moe-characters