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This one is a little strange, but that’s alright. Sanrio has announced that in 2014 there will be a merchandising crossover between Hello Kitty and The Simpsons. What is probably even more shocking is that age of these two properties. If you don’t keep track of how old things are this will shock you like it did me. In 2014, Hello Kitty turns 40 and The Simpsons turns 25. I don’t feel this old, but I guess I am.
If you have been waiting for this company crossover the wait is over. Sanrio, Warner Bros. and DC Comics are teaming up to mash-up Hello Kitty with DC Superheroes. The product line is scheduled to be released next year.
Hello Kitty has shown up in two places this past week. The Hearts Dental Clinic has remodeled and has become a Hello Kitty themed dentist office. The owner stated that the remodel was done to have a different image than the “painful, scary image” of dentist office. The Hearts Dental Clinic is located in Tokyo’s Kota ward. Then Japan Airlines, Tokyo FM Broadcasting and Sanrio is sponsoring a Hello Kitty themed airliner. It is being done to raise awareness of cervical cancer as part of the ‘Hellosmile” project. The jetliner flies from Toyko’s Handeo Airport to Sapporo, Osaka, Fukuoka, and Okinawa until December.
http://www.animenewsnetwork.com/interest/2012-01-15/hello-kitty-dental-clinic-opens-in-tokyo
http://www.animenewsnetwork.com/interest/2012-01-16/hello-kitty-jet-raises-cervical-cancer-awareness